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Social Media and Communications Officer

Social Media/Marketing, Admin and M&E

This position is responsible for planning, development and implementation of WAAW marketing strategies, communications and public relations activities. It includes driving marketing activities and recruitment of new donors and partners. It also includes managing the WAAW’s web and social media sites, and guiding program promotion and outreach efforts.

Marketing, Communications and Public Relations

  • Act as WAAW’s representative with the media.
  • Assist with identifying new potential partners and growing WAAW database.
  • Seek out, explore and develop opportunities to raise awareness of WAAW’s work, ensuring total quality and consistency of message through the efficient use of communications, good public relations and effective use of the media.
  • Assist with organizing and creating an environment for successful fundraising activities and ensure the timely and effective marketing of all event fundraising activities to maximize participation using a variety of channels
  • Promote WAAW programs and services through public relations initiative
  • Develop marketing communications campaigns and be responsible for developing media, website and online strategies to increase public awareness of WAAW
  • Develop approved marketing materials to resonate with marketing initiatives. 
  • Devise and manage journalist or media correspondents’ database. 
  • Work with the Program Director to write, proofread and liaise on the design and production of all marketing communication material both on and off-line.
  • Participate and assist in major WAAW events, demonstrations and presentations as necessary.

Administration

  • Participate and assist in major WAAW events, demonstrations and presentations as necessary.
  • Help with recruiting participants for all WAAW training programs
  • Assist with grant research
  • Write project report and prepare presentation as required
  • Manage phone calls and correspondence (e-mail, letters, packages etc.)
  • Track stocks of office supplies
  • Assist colleagues whenever necessary

Website and Social Media Management

  • Maintain oversight of WAAW website(s) including updating relevant information
  • Monitor and post on blogs, forums, and social networks
  • Online outreach and promotion using Facebook, MySpace, LinkedIn, Twitter, and more
  • Website and social media optimization
  • Keyword analysis
  • Cost/benefit analysis
  • Produce approved content for placement in monthly newsletters, websites, and social media.
  •  Assist with streamlining WAAW social media accounts (e.g. Facebook, Twitter,

LinkedIn, YouTube, Flicker, and other social media platforms), ensuring uniform content

  • Increase the number of followers and likes on WAAW social media accounts
  • Posting update of WAAW social media accounts
  • Use LinkedIn polls and surveys to build our social media footprint and reputation
  • Liaising with staff internally to ensure that WAAW profiles are accurate and up-to date
  • Scheduling and coordinating a monthly brainstorming meeting and social media, editorial, marketing and blogging calendar.
  • Drive awareness of new blog posts by posting the articles into forums and groups
  • Manage WAAW Instagram and Flickr account and post interesting photos
  • Upload and manage company blog posts in WordPress
  • Repurpose content from other sources for own social media channels (and understand how to change the tone of the content for each channel)
  • Track key social media analytics on a monthly basis, including Google Analytics, Bitly, statistics, LinkedIn company stats, etc.
  • Track and report website statistics using Google Analytics
  • Use Google Reader to follow the blogs and content of our competitors and key clients
  • Use WAAW’s HootSuite account to create lists of followers and to schedule tweets so that they are continuously pushed out

Monitoring And Evaluation

  • Monitor the results of the program’s activities; lead in developing tools for effective and timely utilization of monitoring results for more responsive implementation; contribute to periodic evaluations/assessments of specific interventions; and lead the dissemination of project results to internal and external audiences.
  • Follow up with past program beneficiaries and track progress
  • creating a framework and procedures for the monitoring and evaluation of project activities
  • Support and participate in program and project evaluations
  • Review donor reports to ensure high quality reports are submitted on time for  grant/program
  • Support all M&E initiatives for assigned grant(s)/project(s) including monitoring data quality, tracking the progress of activities, and contributing to staff capacity building initiatives as necessary

QUALIFICATION

Minimum of First degree from a recognized institution

Proven written communication skills

An interest in marketing, communications, social media or reputation management

Familiarity with key social media tools (e.g. Twitter and Facebook) and with Microsoft Office products (e.g. Word, PowerPoint, Excel)

Well organized with attention to detail and ability to carry out tasks independently

Ability to meet deadlines

Proven experience of working in an events or community fundraising environment

Proven experience of identifying opportunities, planning new activities and managing change

Experience of marketing fundraising activities to supporters through a range of different channels including new media

Experience in working with and motivating volunteers

Experience of building relationships within the team and across the organization’s functions to support the delivery of departmental plans and objectives

Ability to research and make a business case for the introduction of new events with projected income and expenditure  

Excellent prioritization and organizational skills and the ability to set up, manage and complete projects within time and cost constraints